{"id":3145,"date":"2026-08-12T10:31:08","date_gmt":"2026-08-12T10:31:08","guid":{"rendered":"https:\/\/sfat.info.ro\/wordpress\/?p=3145"},"modified":"2026-08-12T10:31:08","modified_gmt":"2026-08-12T10:31:08","slug":"ikigai-ul-firmei","status":"publish","type":"post","link":"https:\/\/sfat.info.ro\/wordpress\/?p=3145","title":{"rendered":"IKIGAI-UL FIRMEI"},"content":{"rendered":"\n

<\/h2>\n\n\n\n

Cumva fa\u021b\u0103 de \u00eentregul univers, dar \u0219i fa\u021b\u0103 de ac\u021bionari, fa\u021b\u0103 de angaja\u021bi, fa\u021b\u0103 de partenerii de afaceri \u0219i fa\u021b\u0103 de clien\u021bi, o firm\u0103 trebuie s\u0103 aib\u0103 \u0219i ea un Ikigai echilibrat \u0219i foarte clar legat de obiecte de activitate prezente \u00een toate cadranele.<\/p>\n\n\n\n

Nu este posibil ca patronii \u0219i angaja\u021bii firmei s\u0103 \u0219tie foarte bine s\u0103 sudeze \u00een medii speciale, iar ceilal\u021bi, pia\u021ba, s\u0103 aib\u0103 nevoie de vase din plastic. Nu au cum s\u0103 mearg\u0103 bine lucrurile dac\u0103 aduci oameni cu o anumit\u0103 calificare, dar c\u0103rora nu le place s\u0103 fac\u0103 acea activitate. Nu are cum s\u0103 supravie\u021buiasc\u0103 firma dac\u0103 produsele sau serviciile oferite nu sunt pl\u0103tite de clien\u021bi \u0219i reprezentan\u021bii firmei nu \u0219tiu cum s\u0103 scoat\u0103 banii de la clien\u021bi, fie pentru c\u0103 nu au \u00eencredere \u00een marfa lor, fie pur \u0219i simplu pentru c\u0103 nu \u0219tiu s\u0103 v\u00e2nd\u0103.<\/p>\n\n\n\n

A\u0219a c\u0103 primul lucru notabil este acela de a avea o aceea\u0219i activitate \u00een toate cadranele, c\u00e2t mai bine aspectat\u0103. Oamenii trebuie s\u0103 cunoasc\u0103 activitatea, trebuie s\u0103 le plac\u0103 s\u0103 lucreze \u00een acel domeniu, domeniul s\u0103 fie unul c\u0103utat, necesar clien\u021bilor, iar ace\u0219tia s\u0103 dea bani pe produse \u0219i servicii. Da, pare banal, dar de prea multe ori am v\u0103zut firme \u00een care se urm\u0103reau valori spectaculoase \u00een fiecare cadran \u00een parte, dar nu se urm\u0103rea echilibrul.<\/p>\n\n\n\n

Pentru c\u0103 asta \u0219tiau s\u0103 fac\u0103 oameni afla\u021bi la conducere, formarea profesional\u0103 era orientat\u0103 c\u0103tre o anumit\u0103 zon\u0103, uneori f\u0103r\u0103 nici o leg\u0103tur\u0103 cu necesarul real al activit\u0103\u021bii. Am trecut pe acolo \u0219i eu: pentru c\u0103 oamenii de \u00eencredere, cu care ne \u00een\u021belegeam, erau inginerii geologi, tehnicienii geologi, \u0219oferii care lucraser\u0103 \u00een domeniul mine, petrol, geologie, \u00een editura la care lucram pe atunci filologii erau privi\u021bi cu mare circumspec\u021bie, dar birourile erau pline de geologi. Iar oamenii erau aprecia\u021bi mai degrab\u0103 pentru c\u00e2t de buni geologi fuseser\u0103, nu pentru c\u00e2t de bine se pricepeau la editarea \u0219i la difuzarea c\u0103r\u021bii.<\/p>\n\n\n\n

Este posibil ca patronilor \u0219i oamenilor lor de \u00eencredere s\u0103 le plac\u0103 o anumit\u0103 activitate. Firma nu c\u00e2\u0219tig\u0103 din ea, dar, pentru c\u0103 pl\u0103cerea este mare, resursele sunt repartizate dispropor\u021bionat, activitatea care ofer\u0103 pl\u0103cerea prime\u0219te toate resursele, activitatea \u0219i oamenii care \u00een mod real asigur\u0103 via\u021ba firmei sunt n\u0103p\u0103stui\u021bi.<\/p>\n\n\n\n

Preocuparea legat\u0103 de ce au ceilal\u021bi nevoie de la noi poate oferi de asemenea o pist\u0103 fals\u0103. Nu vorbim de cererea \u0219i oferta pe pia\u021b\u0103, vorbim de numeroasele cereri de sponsorizare, de sprijin, de participare la ac\u021biuni \u0219i activit\u0103\u021bi caritabile, de imagine, de… Sigur c\u0103 ele au rostul lor, dar firma nu este un ONG, ea nu trebuie s\u0103 asculte de nevoile oarecum egoiste ale celorlal\u021bi, nu trebuie s\u0103 intre \u00een situa\u021bii comerciale \u00een care nici nu te po\u021bi g\u00e2ndi la win- win, ci s\u0103 urm\u0103reasc\u0103 mai \u00eent\u00e2i \u0219i mai \u00eent\u00e2i s\u0103 sesizeze ce au nevoie ceilal\u021bi \u00een calitate de poten\u021biali clien\u021bi, s\u0103 observe ce \u0219i-ar dori ceilal\u021bi de la firm\u0103, cum percep ei firma.<\/p>\n\n\n\n

\u0218i, sigur c\u0103 da, activit\u0103\u021bile care sunt pe primul loc la ce \u0219tim, ce ne place, ce au nevoie ceilal\u021bi trebuie s\u0103 fie pl\u0103tite, bine pl\u0103tite, c\u0103utate pe pia\u021b\u0103. Dac\u0103 nu se \u00eenchide aici cercul, degeaba toate celelalte. Multe firme mici aici e\u0219ueaz\u0103. Oamenii chiar \u0219tiu \u0219i chiar le place s\u0103 fac\u0103 un anumit lucru.<\/p>\n\n\n\n

Sunt percepu\u021bi ca buni la acel lucru, dar pia\u021ba nu are nevoie de el. Cel pu\u021bin nu \u00een acel moment.<\/p>\n\n\n\n

Marea \u00eendem\u00e2nare, sau marele noroc, este, nu-i a\u0219a, s\u0103 \u0219tii nu numai pentru ce te-ar pl\u0103ti ceilal\u021bi azi, ci \u0219i ce se va c\u0103uta pe pia\u021b\u0103 m\u00e2ine, a\u0219a se desprind din pluton unele firme.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Cumva fa\u021b\u0103 de \u00eentregul univers, dar \u0219i fa\u021b\u0103 de ac\u021bionari, fa\u021b\u0103 de angaja\u021bi, fa\u021b\u0103 de partenerii de afaceri \u0219i fa\u021b\u0103 de clien\u021bi, o firm\u0103 trebuie […]<\/p>\n","protected":false},"author":1,"featured_media":3146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[16,30,33,56],"class_list":["post-3145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spiritual","tag-carte","tag-consiliere","tag-ikigai","tag-meditative-arts","has_thumb"],"jetpack_featured_media_url":"https:\/\/sfat.info.ro\/wordpress\/wp-content\/uploads\/2026\/08\/cover_1_ikigai-scaled.jpg","jetpack_shortlink":"https:\/\/wp.me\/p9kw6W-OJ","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/sfat.info.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/3145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sfat.info.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sfat.info.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sfat.info.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sfat.info.ro\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3145"}],"version-history":[{"count":1,"href":"https:\/\/sfat.info.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/3145\/revisions"}],"predecessor-version":[{"id":3147,"href":"https:\/\/sfat.info.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/3145\/revisions\/3147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sfat.info.ro\/wordpress\/index.php?rest_route=\/wp\/v2\/media\/3146"}],"wp:attachment":[{"href":"https:\/\/sfat.info.ro\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sfat.info.ro\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sfat.info.ro\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}